How It All Began

 
 

TargetClick Marketing was formed on June 1, 2011 by Doug Drees, Greg Jass and Therese Kuster after a merger between two internet marketing firms with complementary services. The companies came together after realizing they could provide more and better (read: more awesome) services if they joined forces.

One year later on June 1, 2012, TargetClick Marketing was acquired by a fellow Cedar Falls advertising firm and became TargetClick Powered by Mudd Advertising.

 

MEET OUR TALENTED TEAM

 

OF COURSE, WHAT WOULD A DIGITAL MARKETING TEAM BE WITHOUT ITS TEAM MEMBERS?

 
 

We’re a close-knit crew with mega talent and larger than life personalities. Click to learn more about who we are and what we do at TargetClick in our bios below.

 
 
 
SEO Account ManagerSEO Account Manager
Trish Dorman
SEO Account Manager

What motivates you?

Self-respect. Completing something you know isn’t your best work is an awful and disappointing feeling. You can’t lie to yourself!

 

So, what do you DO anyway? 

I do what all the cool kids do these days – Search Engine Optimization. I develop SEO strategies for clients, implement those strategies, create beautiful conversion pages and monitor our pure genius techniques.

What did you study in college and how has it helped you succeed at TargetClick? 

I am a Marketing/Advertising graduate from the University of Northern Iowa.  My advertising classes were challenging, but extremely fun, exactly like my work here at TargetClick. UNI gave me the analytical skills I needed to learn and understand the crazy and always changing world of SEO.

Graphic DesignerGraphic Designer
Jess McDowell
Graphic Designer

What motivates you? 

There’s nothing more motivating than a satisfied and excited client.  I love pushing my creative limits to produce that satisfaction and excitement.

So, what do you DO anyway?

I mostly design graphics – anything from conversion page images, to display and retargeting ads, to website design.   I’ve also been tackling some big internal marketing projects with design and implementation.

What did you study in college and how has it helped you succeed at TargetClick? 

I’m finishing up my super senior year (yay!) at UNI, doubling majoring in Marketing with an advertising emphasis and Graphic Communications.  Combining my two passions has been very beneficial by being able to design with the knowledge of this competitive industry in mind.

SEM Systems AnalystSEM Systems Analyst
Dave Meindl
SEM Systems Analyst

What motivates you?

I was going to say: Manual work is a powerful motivator for me. It’s time consuming. I’d much rather be eating pizza, which, incidentally, is another powerful motivator. My inspiration is the Roomba® robot vacuum. It vacuums the floor for me so I can go eat pizza. I love to find tasks and processes that can be automated. And I love creating the “robot vacuums” (i.e. systems) for automating those tasks and processes.  But instead I’ll give you the boring, stuffy, politically correct alternative answer:  I am motivated by tasks that can be automated. I enjoy identifying these tasks. I also enjoy designing and creating the systems that automate the tasks.

So, what do you DO anyway? 

I develop systems for automating SEM and SEO processes.

What did you study in college and how has it helped you succeed at TargetClick? 

I studied music composition/theory, classical guitar and Spanish. My studies taught me how to think critically, how to see the underlying structures of systems, and how to combine knowledge and creativity to improve those systems, all of which has helped me succeed at TargetClick.

SEO ManagerSEO Manager
Britt Bischoff
SEO Manager

What motivates you?   

I love seeing the dramatic results for a client’s site from SEO work. The SEO landscape is ever changing and evolving, requiring a lot of creativity and skill to keep up, but I always love a good challenge.

So, what do you DO anyway?

I specialize in search engine optimization (SEO), helping businesses grow by attracting traffic from unpaid search results and making them discoverable for good people seeking answers.

What did you study in college and how has it helped you succeed at TargetClick?  

I studied marketing with an emphasis in advertising at UNI, where I developed a deep curiosity and interest in digital marketing, and provided me with a great foundation of general marketing knowledge that is necessary for all aspects of digital marketing.

Director of Operations Director of Operations
Therese Kuster
Director of Operations

What motivates you?

I’m motivated by seeing the TargetClick team explore new ideas and techniques that ultimately help our clients. I love to see people grow in their roles, and I love it even more when it can help clients grow their business.

So, what do you DO anyway? 

I support the team, and make sure they have what they need to do what they do! As Director of Operations, I do everything I can to improve processes, organize things, prioritize tasks and solve problems. That way, the people who make the magic happen can do so with as much ease as possible.  One of my favorite parts of my job is finding new talent. I’m always looking for new interns and employees, and I enjoy interviewing people and finding the right fit for our team. Interested? Apply here!

What did you study in college and how has it helped you succeed at TargetClick? 

I studied Public Relations at The Great University of Northern Iowa. I think one of the biggest advantages was learning how to communicate with people. People at different stages of understanding, or different stages of happiness (or unhappiness) is crucial for my role at TargetClick. More importantly, though, UNI is where I met Greg and Doug and where we started TargetClick. Shout out to the RJ McElroy Student Business Incubator.

 
 
 
Director of Search Engine MarketingDirector of Search Engine Marketing
Doug Drees
Director of Search Engine Marketing

What motivates you?

Knowing that every day I have the opportunity to make an impact on our client’s bottom line, and come up with ideas that we can implement that can further drive results.  I’m very results driven, which is why I love what I do.  I also love working with a team of people every day that are passionate about what they do and are here to do the same thing – have fun and do great things for our company and our clients.

 So, what do you DO anyway?

I oversee all of our Paid Search/Search Engine Marketing efforts.  I work with our SEM team to come up with new ideas to help clients, create efficiencies, get results and help make sure clients are getting the reporting they need to see the results we generate.  I also work on Digital Strategy to help find new opportunities for new products and services for team and our clients.

What did you study in college and how has it helped you succeed at TargetClick?

I studied Marketing and Finance at The University of Denver. My Finance background helped me with numbers and analyzing data and the Marketing background gave me the basics in how to help a brand grow.

Director of Business DevelopmentDirector of Business Development
Zac Keeney
Director of Business Development

What motivates you?

Success is extremely motivating to me and 100% my team’s job.  I love a challenge and the opportunity to secure positions we’ve never been before.

So, what do you DO anyway? 

My focus is to secure relationships with clients where each of us can experience tremendous amounts of success.  I do this by speaking at conferences, spend a great deal of time with clients (new and old), and relentlessly focus on delivering value to our clients.

What did you study in college and how has it helped you succeed at TargetClick? 

I studied Marketing and Management in college.  Although I think each of these are very valuable, I quickly learned I didn’t really know anything about running a business or what it takes.  I give a tremendous amount value to continued learning and learning from experiences.

Director of Search Engine MarketingDirector of Search Engine Marketing
Greg Jass
Director of Search Engine Marketing

What motivates you?

Working with great people that want to get better everyday.

So, what do you DO anyway?

I help develop new products and strategies to help our clients get the best ROI on their digital investments.

What did you study in college and how has it helped you succeed at TargetClick?

I majored in Marketing at the University of Northern Iowa, but I have to give the vast majority of the credit to the UNI John Pappajohn Entrepreneurial Center. I can whole-heartedly say that TargetClick would not be the company it is today without the JPEC. I learned more about business in that building than I have anywhere else.

SEM Account ManagerSEM Account Manager
Andrew Snyder
SEM Account Manager

What motivates you?

A relentless drive to better myself in everything that I do.  I find reward in continuously catapulting the success of my work to new heights, and I cringe at the thought of not meeting my personal performance standards.

So, what do you DO anyway? 

In an extremely cramped nutshell: I manage our clients’ Search Engine Marketing and Online Display Advertising efforts.  Or, you could say I feed you relevant Ads while search and surf.  You know those extremely enticing Ads you see as you peruse Google and/or Bing?  I write those, and I do so in a manner that provides our clients with a positive return on their marketing investment.

What did you study in college and how has it helped you succeed at TargetClick? 

I graduated from UNI with a B.A. in Marketing (Advertising Emphasis).  Overall, my education at UNI has helped me to understand the importance of fulfilling an unmet (or poorly met) consumer (and/or business) need, and doing so in a fashion that not only meets company-level objectives, but that also tells an appealing story that resonates with a specific target audience (i.e. the story sells!).

Graphic DesignerGraphic Designer
Jamie Gray
Graphic Designer

What motivates you?

I’m motivated by the designs all around me.  If you’re a designer, you find inspiration in all forms of advertising from logos to billboards.  I also get a lot of inspiration from following design blogs and it motivates me to become a better designer.

So, what do you DO anyway?

I design the graphics for blog post images, Facebook ads, conversion page images, display ads, and website design.

What did you study in college and how has it helped you succeed at TargetClick? 

I studied Graphic Technologies and Marketing at the University of Northern Iowa.  Working in this environment has allowed both sides of my schooling to work together to create all kinds of advertising.

 
 
 
Account ManagerAccount Manager
Haley Johnson
Account Manager

What motivates you?

Learning- I love learning new things and figuring out how I can apply them to what I am doing at work.

So, what do you DO anyway? 

I am one of TargetClick’s Account Managers. I work with some of our clients to keep them posted on how everything is going with the services they are getting from us. I also make sure that everything on our end is up to date with the most recent creative and that we are meeting the clients’ needs. In addition to all that jazz, I handle some of our Social Media and Reputation Management.

What did you study in college and how has it helped you succeed at TargetClick? 

Marketing/Advertising and I minored in Graphic Technologies. The class Digital Advertising offered at UNI was the best class to have taken to prepare me for this job. It covers all of the basics of SEO, SEM, Social media, and just an overall understanding of digital marketing.

 

Content ManagerContent Manager
Lenna Curry
Content Manager

What motivates you?

I’ve always been motivated by whatever it takes to attain my own personal success. However, since joining TargetClick, I’ve become a total team player. I function independently, but work to achieve results for the clients and ultimately success for our team.

So, what do you DO anyway? 

I am the Content Manager here at TargetClick. I create, edit and generally oversee any type of text that appears online, be it website copy, whitepapers or really sweet blogs.

What did you study in college and how has it helped you succeed at TargetClick? 

I graduated from the University of Northern Iowa with a B.A. in Marketing and a minor in Journalism. That being said, I feel like one of the few people in this country who uses their college degree for a related purpose. Studying journalism has helped me to hone my writing skills, while a background in marketing assists with strategizing and implementing web content.

Account ManagerAccount Manager
Andrew Vick
Account Manager

What motivates you?

The thrill of learning new things and improving.

So, what do you DO anyway? 

I manage project flow and make sure that our projects are on time, running smoothly and are accurate. Sending/checking/receiving email is a huge part of my day!

What did you study in college and how has it helped you succeed at TargetClick? 

I studied Marketing with an emphasis on advertising. In this job it really helps to know a little bit about SEO, SEM, etc. and in my “school days” I was fortunate enough to be introduced to these handy little pieces of information and it has helped me settle into my position easier.

MAKING PLAYS. ALL DAY, EVERY DAY.

EXPLORE OUR CULTURE

 
 

We excel at what we do because we love doing it.

There’s nothing more miserable than sitting in a cubicle quietly
crunching numbers and loathing your existence. That’s why we’ve
created such a cool culture and positive work atmosphere to keep
all of our co-workers happy so that we can achieve the best
possible results for your campaign.

Take a look at what we do around here on a daily basis,
besides our amazing client work, of course:

 
 
 
TC CULTURE
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follow us on Twitter and Instagram: @targetclickmktg.

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Find Us

We are located in Building #5 of the Mudd Advertising Campus in Cedar Falls, Iowa.

915 Technology Parkway

Cedar Falls, Iowa 50613

800.655.3037

that's right, we're hiring!