Tag Archives: call tracking

How to Set Up Keyword Level Tracking with Marchex

Posted on 622

Marchex is a great call tracking system. But their documentation isn’t as thorough as it should be, in my opinion. In fact, when it comes to keyword level tracking, there isn’t any documentation at all. So, when I had to set up keyword level tracking for a client, I called Marchex’s support. Their support is […]

How to Send Call and Campaign Data from Marchex to Google Analytics

Posted on 640

We recently switched to Marchex for call tracking. With Marchex, we hoped to be able to attribute calls to the source, medium and even keyword. Marchex has a Google Analytics “postback” feature which will send a pageview to Google Analytics. We can specify the URL. However, it’s not possible to send any kind of tracking […]