No online efforts; poor internet sales
Lead-focused online campaign that integrates with digital offerings, including targeted off-site solutions to increase sub-prime deals and Silverado sales.
Achieved best sales month in 5 years; surpassed their internet sales record by 15 units
Limited results from OEM digital offerings
Lead-focused online campaign that integrates with digital offerings
Number 10 nation-wide for Used Car Sales in August 2013; consistently first in their region; achieved best sales month in 3 ½ years.
On-site blog is perceived as biased
BestHyundaiDeal.com – comprehensive off-site blogging campaign
Achieved 4,274 monthly organic visits to blog within six months; first-page rankings for many search terms; number one traffic-referrer to dealer’s main site.