TargetClick - Powered by Mudd Advertising http://www.targetclickmarketing.com Wed, 22 Apr 2015 19:42:36 +0000 en-US hourly 1 How to Apply for Graphic Design Job http://www.targetclickmarketing.com/2014/10/22/apply-graphic-design-job/ http://www.targetclickmarketing.com/2014/10/22/apply-graphic-design-job/#comments Wed, 22 Oct 2014 15:21:45 +0000 http://www.targetclickmarketing.com/?p=4842 Cover Letter Always include a cover letter. And not the kind where you copy and paste the name and job title into it. Research the company, read the full description and make it personalized towards the job post for which you’re applying. Your cover letter should get a potential employer excited to look at your […]

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JG-What-to-Include-in-a-Design-Resume

Cover Letter
Always include a cover letter. And not the kind where you copy and paste the name and job title into it. Research the company, read the full description and make it personalized towards the job post for which you’re applying. Your cover letter should get a potential employer excited to look at your resume and the rest of your submission materials.

Make your resume a reflection of your talent. Your resume should not be basic. You are a designer- portray this through your resume. The overall look of your resume should be professional but also demonstrate some of your design skills and personality.

Other Resume Tips:

  • Highlight what skills you really need for a design job. If you’re a Photoshop pro, make sure that is listed and not the fact that you are skilled in Microsoft Word. Everyone under the age of 65 is proficient in Word. That’s like saying you’re fluent in English.
  • Don’t include every job you’ve ever done if it’s not relevant to the position you’re applying for. At the same time, you don’t want a potential employer to think you’ve been doing nothing by leaving big gaps in your employment history. Split your resume into “Professional Work Experience” where you can highlight jobs relevant to the position and “Other Work Experience” where you can add the part-time gigs you held in college.
  • Make sure everything fits on one page. A pretty standard rule to follow in terms of resume length is one page for every ten years you’ve been in the work force.
  • Use a professional and modern font. If your font is still the default font then you aren’t trying hard enough.
  • Your resume should be submitted as a PDF file. If you submit it as a Word Doc, your employer could be looking at it with different settings or a different version entirely and the whole format could get messed up.

Include a link to your online portfolio. Applying for a design job without including some sort of work is like putting a braille sign behind glass: pointless.

More Portfolio Tips:

  • Showcase only your best design projects. There is no need to include every project you’ve ever done. Narrow down your portfolio to only your best designs that you’re really proud of.
  • Include a variety of different design mediums. This is only if you’re applying for an overall design job. If you’re applying to be a web designer you should mainly showcase other web design jobs you’ve done.
  • Give credit where credit is due. Make sure you point out what part of the project you specifically contributed to. If you didn’t write the copy or develop the website, make sure you note this in the portfolio and give proper attribution to who did.

We’re currently looking for a Graphic Designer to join our team on a part-time or internship basis! View the job description. When you’re ready to apply, follow the steps above and send your materials to therese.kuster@mudd.com.

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Internal Link Building: Why It Matters in SEO http://www.targetclickmarketing.com/2014/10/02/internal-link-building/ http://www.targetclickmarketing.com/2014/10/02/internal-link-building/#comments Thu, 02 Oct 2014 22:11:10 +0000 http://www.targetclickmarketing.com/?p=4836 So far, in our amazing TargetClick SEO posts we discussed link building in the evolution of SEO and the importance of practicing white hat link building. These posts highlight the importance of getting high authority sites to point back to your website. However, link building does not end on the outside of your site. Link […]

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Internal Link BuildingSo far, in our amazing TargetClick SEO posts we discussed link building in the evolution of SEO and the importance of practicing white hat link building. These posts highlight the importance of getting high authority sites to point back to your website. However, link building does not end on the outside of your site. Link building is also important internally to help spiders crawl your site and assist user experience. This is done by using internal links which are links that navigate users and spiders throughout a single site’s domain.

Help Spiders Crawl Your Site

If you have a healthy site, you want Google to be able the crawl and index the pages you have available. A good way to guide Google is through link building and using followed links instead of no follow. Followed links tell search engines, “Hey, follow me. I will bring you to an important page that is worthy of your crawling time.” Using internal link building is excellent when you are trying to highlight a new page with fresh content. Furthermore, by building an effective internal link strategy you are able to spread “link juice” around your site, benefiting all pages.

User Experience in Mind

Now that we have covered how internal link building can help Google crawl your site, let’s talk about one of the most important aspects–user experience. It’s all fine and dandy if Google indexes a page and brings users to that particular page, but what if they don’t have a good user experience? Odds are they won’t further search your site or even revisit. This is why user experience needs to be in the forefront of every SEO’s mind.

Link building assists user experience by providing helpful links that may come across the users mind as they are interacting with the material on a site. The link could even provide an opportunity to lead the user to a page that they may not have thought of before. For example, earlier in my post I linked to other blog posts on our site. This was strategically done for a few reasons.

  1. Not leave anyone who is interested in reading the posts at a dead-end or at the mercy of finding the post themselves.
  2. Provide opportunities to convert users to other areas of the site.
  3. Using descriptive anchor text so users and spiders know what they are going to find when they follow one of these links.
  4. Promote my co-workers’ blogs.

Stay Natural My Friends

Link building is something that is easy and simple to do. Building links internally should always come naturally the throughout content of a page.  It should never be forced. On the flipside, misusing internal links through forcing links on a page could hinder the user experience and cause the user to leave. Another idea to keep in mind is double-checking that you are sending the user to the correct, live link. Nothing is worse than sending the user to a dead-end or an irrelevant page. While writing or evaluating content, challenge yourself to think of possibilities to link to other pages on your site. Remember to share the love of link building along with the benefits it provides.

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Font Personalities: What Message is Your Font Sending? http://www.targetclickmarketing.com/2014/09/30/font-personality/ http://www.targetclickmarketing.com/2014/09/30/font-personality/#comments Tue, 30 Sep 2014 21:14:32 +0000 http://www.targetclickmarketing.com/?p=4799 The most famous brands in the world are easily recognized by their font. When you see a commercial featuring a thin, sleek font and white space, you can almost immediately hone right in on the fact that it’s an ad for Apple. Fonts have their own personalities and subconscious meaning that you may not even realize. […]

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font personality

The most famous brands in the world are easily recognized by their font. When you see a commercial featuring a thin, sleek font and white space, you can almost immediately hone right in on the fact that it’s an ad for Apple. Fonts have their own personalities and subconscious meaning that you may not even realize. I’m going to run through some common font styles and help you discover what it is your company/brand’s font is saying to your users.

cursive  Formal/Elegant. These work well on wedding invites or with classy businesses.
Comic-Sans Do not use. Do not pass go. Do not collect $200.
Handwritten Friendly/Heartfelt. These fonts say we are sincere and just like you.
Comic Quirky/Decorative. Can be good for a variety of uses. Usually says creative or hip. The best uses for these types of fonts are for headlines only.
Decorative Animated/Comic. Good for comics or illustrations.
San-Serif Modern/Sleek/Clean. You can see Google and Apple using thin, modern fonts to portray they are cutting edge.
Serif Respectable/High end. A lot of expensive clothing companies will use serif fonts to portray higher quality.
Worn Rough/Rugged/Artsy. Depending on the context, this font styles can be used in a variety of ways.
Athletic Athletic. Obviously perfect for sporting events/athletics.
Condensed Strong/Powerful. These work wonders with a bold statement headline.

These are more like guidelines than rules to follow because there are definitely rule breakers. Other things to think about when choosing your font are legibility and usage. Fonts best used for print are different from the web. If you’re designing for a very small space, you don’t want to use thick, oversized fonts. Below are some web examples that heavily display fonts as headlines on their website. Do their fonts match the message they are portraying with the images, colors, and content?

types-of-fontstypes-of-fonts2types-of-fonts3types-of-fonts4types-of-fonts5types-of-fonts6types-of-fonts7types-of-fonts8types-of-fonts9types-of-fonts10types-of-fonts11types-of-fonts12

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Procrastination at its Finest http://www.targetclickmarketing.com/2014/09/24/how-to-deal-with-procrastination/ http://www.targetclickmarketing.com/2014/09/24/how-to-deal-with-procrastination/#comments Wed, 24 Sep 2014 18:06:19 +0000 http://www.targetclickmarketing.com/?p=4784 Have you been putting something off? You know how it goes. One part of your brain says: “Stop procrastinating. Just get on with it. Finish it!” But then another part screams- “But I don’t want to!” It may not be anything major, but the task keeps nagging at the back of your mind. It can […]

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procrastinationHave you been putting something off? You know how it goes. One part of your brain says: “Stop procrastinating. Just get on with it. Finish it!”

But then another part screams- “But I don’t want to!” It may not be anything major, but the task keeps nagging at the back of your mind. It can leave you feeling unsettled, slightly annoyed and stressed. You will never be fully at peace until you complete the task. But if you can just get it done, your brain will breathe a sigh of relief. You will feel lighter. At the very least, you’ll feel some relief as you go to cross the task off your ‘To do’ list.

So here are some ways to motivate yourself at any time to complete tasks and projects you keep putting off.

Consider how life will be better

Whatever the task is, no matter how painful and boring, consider all the good things that will come once it’s finished. The benefit could simply be that you no longer feel bogged down by it. You can reclaim a little more peace of mind and energy for other new and exciting projects.

Scare yourself into action

A little fear can be a good source of motivation. So ask yourself the question:

What is the cost (financial, social and emotional) of continuing to put this task off?

If this is too hard to imagine, then think of the last time you put off doing something. How much fun was that? Were you happy with the end result? Chances are things could have been better and less stressful.

Get your dopamine firing
To help you finish a particularly boring task, you need to get your dopamine firing. Now typically when your brain thinks of doing a boring project, dopamine isn’t released. The gates to your dopamine are firmly closed.

So how can you open up your dopamine floodgates? By simply combining the task with some of your favorite music, people who you enjoy spending time with or your favorite beverage. Triggering dopamine can help you to get tasks done while being a little less painful.

Identify why you can’t or won’t do it
Often we don’t take action on a task because we are stopped by mental barriers. How do you tackle a mental barrier?

Take some time explore what is stopping you from taking action. In my experience, when I get stopped it usually comes down to one of three things:

  1. Lack of clarity – “I don’t know where to start”
  2. Sense of overwhelm – “Argh! I feel overwhelmed by the size of the task”
  3. Lack of skill/knowledge – “Help! I don’t know how to do this!”

Here’s how you can tackle the mental barriers:

The solution to lack of clarity
If you don’t know where to start, then start anywhere. Preferably, start with what is most appealing and interesting for you. If you have to write an essay, don’t feel like you need to start with the first sentence. Start anywhere. Some writing is better than no writing.

The solution to overwhelm
If you feel overwhelmed by the size of the task, break it down into really small bite-size chunks. What is the smallest action step you can take that will move you towards completing the task? You need to make things actionable for your brain.

The solution to not knowing how to do something
Finally, if you’re stopped because you don’t know how to do something – Google it or ask someone who knows. You can save a lot of time and energy by doing this. This was a suggestion made by my boss when starting my new position and it is something to live by. Don’t sit there are struggle. Ask the experts.

 

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TargetClick is Mudd http://www.targetclickmarketing.com/2014/09/22/targetclick-mudd/ http://www.targetclickmarketing.com/2014/09/22/targetclick-mudd/#comments Mon, 22 Sep 2014 18:46:44 +0000 http://www.targetclickmarketing.com/?p=4777 About two years ago, TargetClick Marketing Solutions made a big change as we joined the Mudd Advertising team and became “TargetClick Powered by Mudd.” It was just we three founders and a couple of interns and we picked up our office (read: a few computers and an over-the-door basketball hoop) and moved down the street. […]

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TargetClick Mudd

About two years ago, TargetClick Marketing Solutions made a big change as we joined the Mudd Advertising team and became “TargetClick Powered by Mudd.” It was just we three founders and a couple of interns and we picked up our office (read: a few computers and an over-the-door basketball hoop) and moved down the street. Since then, we’ve grown to nearly 40 digitally-focused team members, worked with hundreds of clients and merged our team with the “traditional” side to operate as a true full-service agency.

Initially, we retained much of the TargetClick identity, which is why you are reading this on the TargetClick blog, possibly via the TargetClick Facebook or Twitter. We figured what we had been doing was working, so we should keep doing it. That was true and we did it that way for a while, but there seemed to be a disconnect between us and the rest of the organization.

At Mudd, and across the entire advertising industry, there has been a lot of conversation about the convergence of the traditional and digital sects. In fact, we have often preached that in order to be effective, you need a truly integrated campaign. After months of saying things like “the right hand has to talk to the left hand,” “we all need to be on the same page” and some other fun office clichés, we’ve finally started to make that transition. Mudd, which was formerly made up of separate divisions, is officially operating as a single team. The signs department, production studio, call center, direct mail, digital and full-service divisions are moving in a unified direction with one goal in mind: creating opportunities for our clients to succeed.

Some of this takes place on paper – the accounting team changes the way they do financial statements. Some of this takes place in seating arrangements – we’re moving people around to sit by those they work closely with each day. Lastly, some of this takes place in our branding. Over the next 30-60 days we’ll being phasing out the name “TargetClick” and moving all of our efforts under the Mudd name. It’s still the same people and we’ll still do absurd things like eat a plate of brownies for $11 and dress up in themed costumes for Halloween. We’ll just post it on the Mudd Facebook and Mudd Blog.

We’ve got a lot of loyal fans and followers and social media (Hi, Mom!) so I’m writing this to make sure everyone still knows where to find us as we make this move. It’ll be a little different to put away our lime green target, but the red swoosh is pretty cool, too. See you on Mudd.com!

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The Day I Got Googled http://www.targetclickmarketing.com/2014/09/17/day-got-googled/ http://www.targetclickmarketing.com/2014/09/17/day-got-googled/#comments Wed, 17 Sep 2014 18:58:26 +0000 http://www.targetclickmarketing.com/?p=4754 This spring my wife and I took off for the West coast and a little R&R in San Francisco. About a week or two before we departed we received a notice from Google. We’d recently been flagged as a digital team with great growth potential and would be receiving additional resources. HELL YES!!! This also […]

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google driving directionsThis spring my wife and I took off for the West coast and a little R&R in San Francisco. About a week or two before we departed we received a notice from Google. We’d recently been flagged as a digital team with great growth potential and would be receiving additional resources. HELL YES!!! This also earned us the introduction to Ken Harper from Google’s team.

About week before we left for the West coast, Ken invited my wife and I down from San Fran to Mountain View, CA to tour the Googleplex (World Headquarters) and their sales team’s offices. Beth and I hopped in the rental car from our rented condo at 900 Chestnut St. and jetted out of town. We headed south out of San Francisco and jumped on the 101 Freeway.

We were a little early so we diverted for a quick tour through the beautiful city of Palo Alto (I’ll go back soon if I get the chance). I wasn’t going to pass on a quick stop at Stanford and Apple on the way, would you?

Ken met us at their sales and marketing team offices (labeled inside Google “The Quad”) and handed us our badges for the day. It was official, we were Google property for the remainder of the day.

Google Visitor Badges

I was channeling my inner Owen Wilson and Vince Vaughn from “The Internship.” Was what we saw in the movie true? Was this really their culture? What cool stuff would we see?

There are three main things that will forever stand out in my mind during our visit to Google and one bonus though I’ll leave you with.

1. FOOD
2. Recreation
3. Bikes
4. Bonus – Profitability

Let’s discuss the food first. You couldn’t be more than 20 yards away from food at any time while on the campus. Snacks, fruit, veggies, cookies, ice cream, more snacks, drinks, peppermint water, cucumber water, water, tap water, etc. If you can fathom it, Google probably has it. It’s easy to see why those new to Google may likely revisit the “freshman 15” from college years. There were multiple cafeterias for employees serving food from all four corners of the world. It was really awesome. If you’ve been to Google before, you might be familiar with the restaurant we selected. It is called “Charlie’s,” and takes its name from the original lone chef at Google.

zac google bikeNext is recreation. Since Google is consistently labeled as one of the best places to work in the world, you wouldn’t think the spread of activities available on-site would be all that surprising. However, I was still taken aback. There was once again about any activity you could imagine here. Want to shoot hoops? Done, but only if you’re down to play on a sickening full court in the middle of the NorCal sunshine. An olympic swimming pool, fitness room, weight room, yoga and meditation area, running track, bikes, water aerobics… the list goes on and on! We were touring around 10:30 a.m. and there were people out enjoying their work/life balance on campus. There were also plenty of canines roaming the campus as it is totally cool to bring your dog to work whenever you want. It was really inspiring to see the kind of freedom any of their team members operated with.

Last is the “Google Bike.” I’d heard about these and saw them in the movie. Not only are they real, there are hundreds of them on campus! I even took one for a little spin as you see here.

The lasting lesson I learned from the travel is this: Everyone wants the perfect work-life balance with all the freedoms paid for by their great employer. In reality what people need to understand is first they should focus on making a few billion dollars a year and they can have whatever the hell they want whenever the hell they want. None of the bonuses come without being insanely profitable first. I’m only half-kidding.

It was a great visit and the beginning of a wonderful business partnership. Beth and I can’t wait to get back to San Francisco and hopefully next time we’ll be bringing some clients with us to embark on the journey.

Google Headquarters

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The Perfect Mix of Music to Get Through the Week http://www.targetclickmarketing.com/2014/09/12/music-to-get-through-work-week/ http://www.targetclickmarketing.com/2014/09/12/music-to-get-through-work-week/#comments Fri, 12 Sep 2014 20:19:24 +0000 http://www.targetclickmarketing.com/?p=4741 “Boy, I’m really looking forward to Monday.” Have you ever heard anyone say that? It’s almost like hearing someone say, “Hmm… I don’t know, let’s Yahoo it.” If you hear someone say either of those things, you should flick them in the forehead. How do you feel about Mondays? I feel like everyone dislikes Mondays, […]

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“Boy, I’m really looking forward to Monday.” Have you ever heard anyone say that? It’s almost like hearing someone say, “Hmm… I don’t know, let’s Yahoo it.” If you hear someone say either of those things, you should flick them in the forehead.

weston

How do you feel about Mondays? I feel like everyone dislikes Mondays, but I do know some people who dread Tuesdays even more. Well guess what? If you choose the right genre of music for the right days, your work week will fly by faster than Dave Meindl driving, just, anywhere, all of the time. I mean the guy is intense. If you have been in Dave’s car you know what I’m talking about. You’re generally better off driving separately.

So what kind of music do you gravitate towards when Monday morning rolls around? Do you go with a high-energy, upbeat genre or lean towards the slower, more relaxing tunes? Being a Web Developer, I think music is the key to staying focused. I’ll tell you what I believe to be the perfect mixes of musical genres to not only get through the week, but to remain focused and enjoy each day (other than Monday).

Monday – I prefer to start off the day with no music. I like to get caught up on my thoughts, drink at least 3 cups of coffee and prepare for the week ahead; it’s almost always going to be a rough one. Around 10:30am I’ll bust out the headphones and begin searching for a funky blues tune. Someone like Robben Ford, Chris Duarte, Blues Traveler or Kenny Wayne Shepherd is almost always where I land. This kind of music puts me in a great mood, as I have loved it since I was a child. I grew up listening to this stuff because my dad owned a blues venue in Sioux City called, “The Blues Cellar.” He actually knows B.B. King!

Tuesday – Okay, Monday is now the furthest day away, so that right there is something to be happy about. It’s time to really start cranking out some code, so naturally the first thing that comes to mind is progressive house music and EDM. If you have trouble keeping still, this type of music will not help. I can never seem to keep my feet from tapping, but that is likely a result of acquiring  my first drum set at age seven.

Wednesday –We’re halfway there. On Wednesdays I like to slow it back down a bit, but not too much. My good friend Steve is always sending me the funkiest of tunes, so this is my experimental day. Anything from classic rock to hip hop is on the list. I’ll throw in some smooth jazz as well, if the time is right.

Thursday – It’s time to start getting excited about Friday. That means, for me, anything and everything EDM. Melodic Dubstep, Trap, Trance and almost anything else will do the trick. Nick, Lenna and Randi (best people ever) know what I’m talking about.

Friday – All of the above.

I like almost every genre of music imaginable. This excludes slow country, opera, and any of those mainstream pop tunes. Gross. Music keeps me focused throughout the week, and as I look around the office at everyone with headphones in, I’m not alone.

weston2

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7 Reasons Why You Should Meet Your Clients Face to Face http://www.targetclickmarketing.com/2014/09/09/why-meet-your-clients-face-to-face/ http://www.targetclickmarketing.com/2014/09/09/why-meet-your-clients-face-to-face/#comments Tue, 09 Sep 2014 21:35:36 +0000 http://www.targetclickmarketing.com/?p=4731 I have been fortunate enough to travel a lot this summer to visit clients that I haven’t had the privilege of yet meeting face to face. I fully believe this is a necessary step to help your relationship grow. 1. You get a better understanding of how they communicate. Do they have a short attention […]

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HJ---7-Reasons-Why-ThumbnailI have been fortunate enough to travel a lot this summer to visit clients that I haven’t had the privilege of yet meeting face to face. I fully believe this is a necessary step to help your relationship grow.

1. You get a better understanding of how they communicate. Do they have a short attention span? If so, sending them a lengthy email is probably not the way to go. You might be better off with a call or brief summary that is straight to the point.

2. It makes them and you feel human again. It’s much easier to communicate via email when you can picture who you are talking to instead of a mysterious person behind a keyboard somewhere. It will also help both you and them to feel more comfortable reaching out.

3. Trust is established. Similar to the point made above, it’s a lot easier to trust someone that you have actually met and looked straight in the eye.

4. You learn about their sense of humor and what their interests are outside of work. A client relationship should be fun! It gives you a better glimpse at their personality, what they enjoy and what you have in common.

5. It helps you determine where their passion lies. There is an unmistakable moment when you see someone’s eyes light up when they talk about something that they care deeply about. Speaking to a client in person will help you identify these points of interest and make it easier to understand what they want to accomplish.

6. Visiting a client gives you the opportunity to learn about their community, their work space and the team that they spend all day working with. It is a lot easier to make recommendations when you know exactly where they are working and who they are working with. This is especially true if the client is located in a different part of the country. Taking that extra step is necessary in understanding their area and the customers they draw in.

7. It proves to your client that they are a priority. Your client is very important to you, so make sure they know that! Taking time out of your week to go visit them will make them feel appreciated.

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Social’s Impact on SEO http://www.targetclickmarketing.com/2014/09/03/socials-impact-seo/ http://www.targetclickmarketing.com/2014/09/03/socials-impact-seo/#comments Wed, 03 Sep 2014 15:59:39 +0000 http://www.targetclickmarketing.com/?p=4694 Link building has been a staple of search engine optimization since the first webmasters started using the most basic SEO tactics in the mid-1990s. Back then search engines were not nearly as powerful as they are now and didn’t have the impact on web traffic as they do today. Webmasters were able to get away […]

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social's impact on SEO

Link building has been a staple of search engine optimization since the first webmasters started using the most basic SEO tactics in the mid-1990s. Back then search engines were not nearly as powerful as they are now and didn’t have the impact on web traffic as they do today. Webmasters were able to get away with many black hat SEO strategies like link spam and hiding links. Now, search engines like Google, Bing, and Yahoo are much more aware of the black hat tactics and have continuously adjusted their algorithms, making link building a much more trying task than it has been in the past. Link building has become more of link earning by relying on creating quality content that is naturally shared by people who read it. This means that link building is now heavily based on getting your content read. So the important question is, how do you do that?

 

Of course, everyone is going to say “write quality content”. This is a no brainer, but you could write best content in the world and you still may never get a link if nobody reads it. Social’s impact on SEO has transformed how often content is received and read by users. Sharing your content socially is without a doubt the most effective way to distribute your content these days. With just a simple click of a mouse, you can reach millions of people that access social media sites everyday. There are many websites that have contributed to social’s impact on SEO, inlcuding Facebook, Twitter, Instagram, and LinkedIn. Most social media followers are users interested in what you have to say, whether it be industry news, or news specific to your company. This creates a team of link builders for your content because if your social followers enjoy the content, they may potentially share it with their friends and followers. This exponentially increases the reach of your content and in a sense, crowd sources links to your content.

 

Gaining links via social media isgoing to impact your site’s search engine rankings due to the domain authority the potential links will gain, but it will also establish your social media outlets as valuable to your followers. Social’s impact on SEO allows you to essentially kill two birds with one stone. This is why I recommend that every piece of useful information businesses add to their sites, they share socially. If you have a blog, share every post on social media. If you have a sale next week, share it on social media. If you have anything valuable to your customer base, share it on social media because if you aren’t providing your customers with content, you will miss out on many potential links. They might even forget you exist.

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Tips for Starting at TargetClick http://www.targetclickmarketing.com/2014/08/29/tips-starting-at-targetclick/ http://www.targetclickmarketing.com/2014/08/29/tips-starting-at-targetclick/#comments Fri, 29 Aug 2014 08:00:06 +0000 http://www.targetclickmarketing.com/?p=4688 Being the new person in the office is tough.  You’re overwhelmed with the abundance of information on those first few days.  Sometimes you feel like you can’t keep up with all of the new concepts you’re learning. Here are a few suggestions from my first couple of weeks as a new Account Manager that have […]

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AJ-Tips-for-Starting-at-TargetClick
Being the new person in the office is tough.  You’re overwhelmed with the abundance of information on those first few days.  Sometimes you feel like you can’t keep up with all of the new concepts you’re learning.

Here are a few suggestions from my first couple of weeks as a new Account Manager that have helped me tremendously.

  1. Take notes.
    • Take notes until you don’t think there’s anything left to write down.  You will refer back to them…a lot!  Write them out, type them up, record them; whichever route works best.  You will be surprised how helpful they’ll be once you’re on your own.
  2. Learn the products.
    • Learn the ins and outs of all of them.  Start at the high level and work your way down to the nitty-gritty of each.  The more you know, the better the recommendations you can provide to your clients, and the better off they’ll be.  Clients will be more trusting in you if you know your stuff.
  3. Utilize your resources.         
    • Whether it be the person sitting across the office who is an expert in a certain subject, or going online and doing your own research, there are so many resources to help you come up with the answer you’re looking for or a recommendation that you need to send to your client.
  4. Ask questions!
    • And don’t be afraid to!  You will have lots.  I had (and still have) lots of questions.  You won’t know until you ask, and there are so many people here that are willing to help!  That’s what’s so great about the culture at TargetClick—the employees are outstanding and want to see you succeed.
  5. Feel out your clients.
    • Learn how they operate.  Do they communicate best through phone or email?  Are they detail oriented and like to see numbers, or would they rather hear of top-level information?  Figuring out more about each of them will take time, just as building any relationship does.  So sit back, learn what they’re all about, how they operate and adjust accordingly to their preferences.

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